As part of the Dutch government’s “Denim Deal” initiative, they have partnered with the clean tech company, The Movement, in order to achieve sustainability in the textiles industry through the recycling, and tracing of recycled cotton. With the total annual sales of jeans in the Netherlands equaling 21 million pairs, the Denim Deal initiative intends to save water that is not needed to produce new textiles, and can instead be used for drinking water or irrigation of food crops.
The Movement is a Dutch company that focuses on finding environmentally friendly solutions for the textile industry. The company emerged as a response to the devastating consequences the textile industry has on the environment, and focuses on sustainable fibre and yarn solutions through their blockchain traceability solution Aware.
It takes 8,000 litres of water to produce a pair of jeans, and only 0.1% of discarded garments are used in high-quality applications, according to Denmark’s Green Deal circular. The government initiative outlines a key aspect of sustainability as circularity, where, through the ‘closing of loops’, parties in the value chain including collectors and recyclers, brand owners, and public authorities, take major steps towards recycling denim products.
As part of this Green Deal On Circular Denim, The Movement’s Aware solution involves a four step process. First they inject a tracer into recycled fabric and register proof of certification in digital tokens onto the blockchain. After that, the production process can commence to produce the final textile product. Following that, the tracer content is scanned as the final part of production, and finally at the end of the supply chain, the product is able to be scanned and matched to the data relating to the original recycled materials, part of the Aware blockchain forever.
This example of a validation system could shortly replace existing QR codes, which use portable devices for verification, but rely on a database system rather than open source technology.
The cultivation of cotton, is one industry where a growing demand for ethically sourced, and sustainable products, have resulted in innovative ways of proving sustainability. The Dutch government’s use of blockchain technology in their green initiative, marks what The Movement claims to be the first use of blockchain technology to trace recycled cotton.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice