Mike Winkelman, or Beeple, as he is better known, has launched an NFT marketplace WENEW in conjunction with TIME, Universal Music Group, Warner Music Group, Wasserman and Endeavor.
The platform’s first NFT to be released will be an NFT of tennis champion Andy Murray’s win at Wimbledon in 2013. The premier NFT on the platform ‘The Winning Moment’, includes an NFT of the moment Andy Murray won the Wimbledon final, as well as having the opportunity to play tennis with Murray, 2 VIP tour experiences and Centre Court tickets to Wimbledon Gentlemen's Final 2022, all 5 NFTs in the Andy Murray x Wimbledon series, physical Artifacts of all 5 NFTs in this series, and a number of signed memorabilia.
Beeple commented on the cultural significance of non-fungible tokens and WENEW’s unique approach to this industry:
“NFTs represent a new paradigm, not just in how people can invest their money but in how we conceive of our shared experience and how we celebrate remarkable achievements,” said Beeple. “They give people a way to meaningfully engage with the memories and moments that matter to them — maybe even inspired them or shaped who they are in some way. WENEW exists to facilitate and make concrete these once-abstract connections.”
The WENEW platform describes itself as “the premier curator and provisioner of iconic moments.” focusing on memorializing cultural moments, as well as providing a physical artifact depending on the nature of the NFT.
“WENEW is the premier curator and provisioner of iconic moments. We immortalize culture’s most consequential moments on the blockchain, forever linking celebrated icons and their achievements with the collectors who admire them most. Moments in the WENEW collection are carefully curated with a discerning eye for their significance and impact on a global scale. We recognize that we are handling shared cultural artifacts that affect each individual deeply and differently. Each WENEW moment pays reverence to the figures who made it possible as well as its original cultural context.”
While the environmental impact of NFTs have been a source of concern for many, WENEW have partnered with the Open Earth Foundation , and have a number of climate programs that they are working towards funding.
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