AS Roma has announced an extensive €36 million deal with blockchain company Zytara Labs. The deal takes the form of a three year partnership and includes match shirt sponsorship, NFT collectibles, and a greater fan/club interaction.
The famous Italian football club will be fully integrated into Zytara Lab’s DigitalBits blockchain network, with the DigitalBits logo to be displayed on the home, away, third and goalkeeper jerseys of the men’s and women’s first-teams.
The deal will be commemorated in a unique fashion, with the first eleven jerseys of the 2021-22 season worn during the friendly between Roma and Montecatini, to be sold. Additionally 25 commemorative gold rings will be available for purchase, with current Serie A players to receive the other 25, the proceeds of which will go to charity Roma Cares.
Guido Fienga, CEO of AS Roma, commented on the partnership between AS Roma and DigitalBits:
"We could not be more excited to have AS Roma officially join the DigitalBits ecosystem. DigitalBits is a blockchain known for its speed, efficiency, and sustainability: traits that mirror the values of our club and will allow us to deepen the engagement with our fans worldwide in numerous ways."
Here’s what the Founder of Zytara and the DigitalBits blockchain, had to say:
"This historic relationship with AS Roma, one of the most legendary football teams in the world, is transformative, not just for Zytara and DigitalBits, but for the blockchain industry as a whole. AS Roma will be expanding the collective imagination by demonstrating how blockchain technology can be leveraged to elevate the connection between sports teams and their community of fans and other supporters."
AS Roma may not be the first European sporting organisation to partner with a blockchain company, however this deal is notable as it is considered to be the greatest partnership between a blockchain company and a mainstream sports club in terms of length of contract and gross value of sponsorship deal.
Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.