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First Indian Celebrity To Join NFT Game: Amitabh Bachchan

First Indian Celebrity To Join NFT Game: Amitabh Bachchan

Bollywood celebrity Amitabh Bachchan has announced that he will be releasing a limited edition NFT collection featuring personal artworks through BeyondLife.Club. 

Big B Now With NFT

NFTs have been having a moment globally, drawing interest from all sectors. With Bollywood megastar Amitabh Bachchan now embarking on his NFT journey, this could perhaps initiate the rest of Bollywood and other artists in India to do the same. Once launched, the collection will make Bachchan the first Bollywood A-lister to have his own limited edition NFTs. Commenting on the partnership, Bachchan said, 

“I have joined Rhiti Entertainment, Singapore, and will be launching NFTs soon on the platform.”

The NFT collection will feature some of Bachchan’s own personal artworks, including his recital of poems from Madhushala, the renowned collection of poems by his father Harivansh Rai Bachchan. In addition to the recital, the collection will also feature anecdotes, personally signed posters that highlight the actor’s biggest milestones, and other undisclosed items. 

However, this is not the first time the megastar has expressed interest in the world of crypto and blockchain. His previous venture into the industry was a joint one with his son, actor Abhishek Bachchan. In May 2015,  father-son duo had invested $250,000 in a Singapore-based blockchain company called Meridian Tech. Their ROI was $17.5 million by 2017. 

Executives Commend NFT Decision

For the rollout, Bachchan has opted for the NFT platform BeyondLife.Club, which is a joint venture between Rhiti group and the no-code NFT exchange platform, GuardianLink.io. 

Addressing the announcement, BeyondLife team said, 

“Bollywood megastar Amitabh Bachchan will be the first one to roll out his NFT collection through BeyondLife.club. These collectibles will represent his legendary status and mark the opening of this maiden NFT platform.”

An additional component of this particular NFT experience will be allowing users to make requests on the platform, which will then be communicated to Mr Bachchan himself. The who experience is further personalized when the user receives the requested audio clip, signed poster or even a meet and greet with their favourite actor.  

Chairman and MD of Rhiti Group, Arun Pandey, tweeted out his admiration for Mr Bachchan,

“While growing in Varanasi, we used to watch/admire the legend of Century Amitabh Bachchan. And, never thought that I will be launching his NFT. I will always be grateful to the legend.”

Disclaimer: This article is provided for informational purposes only. It is not offered or intended to be used as legal, tax, investment, financial, or other advice.

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