Italian luxury fashion brand Dolce & Gabbana has launched their exclusive NFT collection in partnership with the luxury digital marketplace UNXD.
High Fashion Meets NFT
On Monday, luxury fashion house Dolce & Gabbana took to Twitter to reveal their latest NFT collection, dubbed Collezione Genesi (or Genesis Collection). The collection features one-of-a-kind pieces designed by Domenico Dolce and Stefano Gabbana. The brand also affirmed that the “museum-grade” 9-piece collection would form the foundation of future projects undertaken in the NFT space, and winning collectors and hodlers could expect many more digital collectibles from the brand launched on the UNXD platform.
The NFTs are featuring in fashion shows at Alta Moda, Alta Sartoria, Alta Gioelleria in Venice and will highlight the rich heritage of Venician artistic traditions. With the launch of this collection, the designer duo is expecting to introduce one-of-a-kind handcrafted fashion and jewelry that can be experienced in the digital realm.
“We believe this collection represents the future of NFTs. A way for the metaverse and the universe to not only coexist but to be both integrated and additive. We’ve spent a great deal of time thinking about how to create an amazing experience for our collectors and community.”
D&G NFT Auction Dates Announced
The brand further announced the auction dates for the collection, which will start on September 20th, with different closing dates for each item category from September 28-30th, on the UNXD platform. Being powered by Polygon’s full-stack scaling, UNXD will provide a carbon-negative platform for minting the NFTs, on Layer 1 Ethereum, with the auction being conducted in ETH.
The collection will feature the digital versions of five physical pieces (two dresses, a men’s suit, and two crowns). The remaining four items in the NFT collection are entirely bespoke virtual designs. All nine pieces can be used in the metaverse, a virtual environment where one can interact with others in the digital space.
Confirming the reveal, even Polygon tweeted,
“Dolce & Gabbana’s historic one-of-a-kind NFT drop personally designed by Domenico Dolce and Stefano Gabbana exclusively available on UNXD, powered by Polygon.”
A Fashion Dream For The Future
The fashion house had announced their NFT project back in July when they also shared the inspiration behind the collection, which stemmed from a dream. The L’abito dei Sogni, or “dress from a dream,” is actually two dresses: one gold, and one silver, both encrusted with opulent embroidered images of colorful hand-blown goblets. Each piece from the collection will be auctioned as an NFT package that includes the physical and the digital versions, the original sketches by the designer duo, multiple access passes to future D&G shows, and other perks.
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